LATEST NEWS

SPENCER MAGAZINE

Startup Fashion Week: The Stories that Shape Us and the Patterns We Create

21/05/2025

"To contribute to the earth by keeping fashion on an ethical path."

Edith Andrea Chiriboga, a fashion designer who graduated in 2015 and later moved to Canada, established her brand with this guiding vision. Inspired by the pandemic and the desire for comfortable yet stylish clothing, her label focuses on creating timeless, high-quality garments that last, utilizing sustainable practices, natural fabrics, and repurposed materials. Ultimately, Edith Andrea aims for a fully sustainable brand that empowers wearers to feel both comfortable and elegant.

Explore the complete showcase here! (page 78)

STYLE CANADA

Startup Fashion Week Toronto 2024

Startup Fashion Week (SFW) returns to Toronto from October 22 to 25, 2024, merging fashion, entrepreneurship, and innovation. Founded by Jodi Goodfellow in 2014, SFW serves as a key platform for emerging designers and industry entrepreneurs.

This year, the event will feature runway shows, panel discussions, and networking opportunities. We proudly highlight Edith Andrea, a brand dedicated to creating high-quality casual wear that combines luxury, comfort, and sustainability, including a special collection that reimagines used clothing to reduce environmental impact.

Explore the complete showcase here!

ANNKM MAGAZINE

Beyond The Seams: Edith Andrea Refines Sustainable Luxury

Effortless elegance, style, sustainability, and comfort—Edith Andrea (EA), founded in 2024 by Andrea Chiriboga, is redefining fashion. With almost a decade of industry experience, Andrea's vision was to create a brand where luxury fashion feels as easy to wear as it is stylish.

Focused on sustainability and subtle luxury, she recognized a gap in the market for high-quality, versatile pieces that combine style with comfort. The result is a collection that effortlessly blends refined aesthetics with everyday wearability—luxury staples designed for those who want to live in their clothes, not just wear them.

Explore the complete showcase here!

02/11/2024

14/10/2024

Edith Andrea showcased a collection that effortlessly blended style and comfort, featuring sleek looks that were both chic and wearable. Models wore stunning pieces paired with colorful tights, adding a fun and unexpected pop to each outfit. This collection celebrated the perfect balance between fashion and functionality, proving that style doesn’t have to compromise on comfort.

Explore the complete showcase here!

STYLE CANADA

Startup Fashion Week Toronto 2024

28/11/2024